Image: The Verge
CNN is developing a new streaming service — and it sounds a lot like the one it shut down nearly three years ago. In an internal memo shared with The Verge, CNN CEO Mark Thompson says the service will give viewers the ability “to stream news programming from us on any device they choose” as part of a broader restructuring plan.
CNN jumped on the streaming bandwagon in 2022 with the launch of CNN Plus, a short-lived service that shut down after just one month. Thompson doesn’t say whether the new service will mirror the content on its linear channel, or if it will stick to original programming, similar to CNN Plus.
“It’s early days but we’ve already established that there’s immense demand for it not just in America but across much of the world,” Thompson wrote. “We’ll have more to say about this new digital product in the coming months, including content plans and how we will work with our existing and future distribution partners to bring this to market.”
Along with the new streaming service, Thompson’s memo also said Alex MacCallum, CNN’s executive vice president for digital products and services, will announce the company’s “first lifestyle-oriented digital product” and a “major pivot to digital video.”
As part of these changes, CNN will lay off six percent of jobs, making up around 200 employees. Thompson says the company “doesn’t expect total headcount to fall much this year” because of a $70 million investment from CNN parent company Warner Bros. Discovery, The Hollywood Reporter says.
The news of a revived CNN streaming service comes as linear TV networks grapple with a growing shift toward streaming. CNN, which airs a 24/7 news broadcast on Max, recently announced that it’s locking some of its articles behind a paywall. Along with CNN, CNBC also launched a $14.99 / month CNBC Plus subscription.
