Illustration by Cath Virginia / The Verge | Photos by Getty Images
In September 2023, Meta made a big deal of its new AI chatbots that used celebrities’ likeness: everyone from Kendall Jenner to MrBeast leased themselves out to embody AI characters on Instagram and Facebook. The celebrity-based bots were killed off last summer after less than a year, but users have recently been finding a handful of other, entirely fake bot profiles still floating around — and the reaction is not good.
There’s “Jane Austen,” a “cynical novelist and storyteller”; “Liv,” whose bio claims she is a “proud Black queer momma of 2 & truth-teller”; and “Carter,” who promises to give users relationship advice. All are labeled as “AI managed by Meta” and the profiles date back to when the initial announcement was made. But the more than a dozen AI characters have apparently not been very popular: each has just a few thousand followers, with their posts getting just a few likes and comments.
That is, until the last week or so. After a wave of coverage in outlets like Rolling Stone and posts circulating on social media, the bot accounts are just now being noticed, and the reaction is confusion, frustration, and anger.
“What the fuck does an AI know about dating?????”…
