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The ultimate sports streaming service will have to fight itself

Photo by Michael Owens/Getty Images

The biggest change in sports broadcasting since cable TV bursts onto the small screen this fall. ESPN, Fox, and Warner Bros. Discovery are poised to launch a new streaming experience that encompasses live content from just about every major sports league. The joint venture came as such a surprise that not even the sports leagues themselves were aware of the plan. Because big team-ups like this often end in fights down the line.

But the joint venture makes sense. Viewers have wanted an easier way to stream their favorite sports for years, and bringing the National Football League (NFL), National Basketball Association (NBA), National Hockey League (NHL), college football, PGA Tour, Grand Slam Tennis, US Soccer, and even NASCAR under a…

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