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Snap is cutting 10 percent of its staff

Illustration by Alex Castro / The Verge

Snap plans to lay off around 10 percent of its employees as the company continues to struggle with declines in the digital advertising market. The company had around 5,300 employees at the start of 2023. Snap previously cut 20 percent of its staff in 2022 and had a smaller cut of 3 percent in 2023.

Snap has struggled to expand beyond its core social networking product. Its augmented reality glasses still aren’t widely available, and other hardware projects like a selfie drone were scrapped shortly after launch. Even other products within

Meanwhile, the company has faced the same challenges as other tech and media companies in recent years: a shrinking ad market and the challenges of dealing with Apple’s limitations on user tracking on…

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